Ag Marketing & Public Relations
Our agency founder and president is proud of the fact that his first client was an international pioneer in developing soybean seed located in Stuttgart, Arkansas. Move forward to present day, we’re just a few miles up the road from the rice capital of the world. We proudly call Arkansas home. A home that boasts the agriculture industry as our top economic contributor. We have a team of agriculture experts that communicate and advocate daily for one of America’s most important industries. We develop marketing strategies and put public relations plans into motion for commodity boards, university agriculture departments and even farm startups. The experience of our agriculture marketing team is diverse. From animating irrigation processes to event planning and trade show management, see how our team delivers marketing and public relations results for ag clients across the nation.
Services Offered:
- Branding
- Public Relations
- Marketing
- Research
- Strategic Planning
- Creative Design
- Advertising
- Message Development
- Social & Content Marketing
- Staff Development Training & Workshops
- Video Production and Animation
- Website Development
Work & Experience
Case Studies | Ag Marketing & Public Relations
Beth Killingsworth Class of 2019
Name: Beth KillingsworthHometown: McCrory, ARTitle/Position: Crop Insurance Sales Agent, Farmer’s Business Network Briefly describe your role: I help farmers’ manage their risk through crop insurance with products that are available through federal programs and also private products. Q: Is what you’re doing now what you always pictured you would do?A: I am very happy where…
Donette Spann Class of 2019
Name: Donette Spann Hometown: Cabot, AR Title/Position: Promotions Director, Arkansas Beef Council Briefly describe your role: My role is to work on behalf of beef producers in Arkansas to educate consumers and promote beef as a delicious and nutritious protein. Q: Is what you’re doing now what you always pictured you would do? A: I…
Cynthia Edwards Class of 2019
Hometown: Little Rock Title/Position: Arkansas Deputy Secretary of Agriculture Briefly describe your role: I serve as the Chief of Staff for Arkansas Secretary of Agriculture Wes Ward at the Arkansas Department of Agriculture (Department). I oversee the administration of the Department’s Shared Services Division that includes the Fiscal, Human Resources, Marketing and Communications, Legal, Law…
Jennifer Barber Cook Class of 2019
Name: Jennifer Barber Cook Hometown: Wooster Title/Position: Arkansas FFA Foundation Director Briefly describe your role: My job is to raise financial support for the Arkansas FFA by strengthening relationships with industries and individuals who desire to support agricultural education and the FFA. My message is clear: the only way to secure a sustainable future is…
Jenna Martin Class of 2019
Name: Jenna MartinHometown: Hickory Ridge, ARTitle/Position: Co-partner at Martin Farms Briefly describe your role: I assist on our family farm of 1,900 acres from planting to irrigation to harvest. I was the grain cart driver this fall and hope to learn how to drive the big trucks in the upcoming years. Q: Is what you’re…
Polly Ruhland Class of 2019
Hometown: Decatur, IL. Title/Position: Chief Executive Officer, United Soybean Board Briefly describe your role: As the Chief Executive Officer of United Soybean Board, Polly Ruhland (@pollypencilplow) works on behalf of U.S. farmer investors to advance agriculture’s sustainability through research, education and promotion programs. Prior to joining USB, Ruhland served as Chief Executive Officer at the…
Renee’ Thrash Class of 2019
Hometown: Houston, ARTitle/Position: Partner in River Valley Farms and Co-owner of Thrash Irrigation & SupplyBriefly describe your role: I place and ship out orders for Thrash Irrigation, and I am the record keeper for both Thrash Irrigation and River Valley Farms. Q&A with Renee’ Q: Is what you’re doing now what you always pictured you…
ComGroup PR Special Observances
There are so many strategies to earn awareness and coverage for your topic, organization or cause. One of those strategies that our PR team utilizes from time-to-time is the special observance. What’s a special observance? I’m glad you asked. Surely you’ve heard of National Margarita Day or National Chocolate Chip Cookie Day; you know those…
Arkansas Soybean Month
Agriculture is a big deal, not only in Arkansas, but around the globe. More than all other crops combined, soybeans are Arkansas’s largest row crop. Each year, Arkansas soybeans bring billions to our state’s economy. This year, Governor Hutchinson declared November as Arkansas Soybean Month. ComGroup is proud to be a part of this effort…
Ag | Field to Film: Featured Research Series | Case Study
The Arkansas soybean industry contributes $2 billion annually to the state. Every soybean farmer pays into the commodity’s Checkoff program. Those funds are administered by the Arkansas Soybean Promotion Board (ASPB), which invests in research, promotion and education. Annually, the ASPB’s largest investment is in research projects in the state. Research investments by ASPB…
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